To calculate Customer Lifetime Value percisely requires precise numbers that are often only available to larger firms with large customers and large datasets. Is it necessary to calculate CLV percisely? Explain.

To calculate Customer Lifetime Value percisely requires precise numbers that are often only available to larger firms with large customers and large datasets. Is it necessary to calculate CLV percisely? Explain.

MARKETING 2018

19th Edition

ISBN:9780357033753

Author:Pride

Publisher:Pride

Chapter1: An Overview Of Strategic Marketing

Section1.2: Dollar Shave Club: The Company For Men

Problem 2C

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Concept explainers

Channel Management

Channel management is the process of developing and executing marketing plans and sales strategies to grow your business through third-party channels. This involves working with intermediaries such as distributors, resellers, retailers, and other partners to help you reach new markets and drive sales. It also entails managing these relationships to ensure that everyone works together efficiently and effectively to meet your business goals. If executed well, channel management can be a key driver of your company's growth. It can help you reach new markets, tap into new customer segments, and boost sales.

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