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To calculate Customer Lifetime Value percisely requires precise numbers that are often only available to larger firms with large customers and large datasets. Is it necessary to calculate CLV percisely? Explain.

To calculate Customer Lifetime Value percisely requires precise numbers that are often only available to larger firms with large customers and large datasets. Is it necessary to calculate CLV percisely? Explain.

Practical Management Science
Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
Section: Chapter Questions
Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...
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 To calculate Customer Lifetime Value percisely requires precise numbers that are often only available to larger firms with large customers and large datasets. Is it necessary to calculate CLV percisely? Explain.

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