Explain how information and communication technologies have been used by some companies to continue to function while others have shut down their operations and then give some recommendations to the CEO to consider in managing the organization.

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter4: Social Responsibility And Ethics In Marketing
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Application of IS Concepts to Manage a Company during a Global Pandemic

With a global viral pandemic such as COVID-19 has forced governments to forbid any type of  gathering of more than 10 people at one place. Administrators in some states and counties imposed lockdowns or shelter-in-place orders. Businesses have and are currently suffering from loss of customers, absence of employees in the workplace and lack of supplies from producers and distributors. Millions of people are without jobs and without paychecks to support their family. 

Now imagine that the CEO of Walmart ( retailer) has offered to hire a person as a consultant and asked for ideas that can help them manage their organizations. Explain how information and communication technologies have been used by some companies to continue to function while others have shut down their operations and then give some recommendations to the CEO to consider in managing the organization.

Key Term Table 

Business model

Business processes

Computer hardware

Computer software

Critical thinking

Data management technology

Extranets

Information system(IS)

Information technology(IT)

Information technology infrastructure

Internet

Intranets

Networking and telecommunications technology

Business intelligence

Collaboration

Customer relationship management (CRM) systems

Data workers

E-government

Electronic business (e-business)

Electronic commerce (e-commerce)

Enterprise applications

Interorganizational system

Telepresence

Competitive forces model

Efficient customer response system

Primary activities

Support activities

Value chain model

Business continuity planning

Disaster recovery planning

Employee relationship management (ERM)

Mobile commerce (m-commerce)



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Information and telecommunication technology is a digital platform that allows interacting with their customers without coming face-to-face.

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9780357033791
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