As the media planner for a large advertising agency, you have been asked by top management to identify recent cultural changes that affect your selection of media in which to place clients’ advertising. List five cultural changes you believe have a bearing on the selection of television shows as vehicles for advertising different types of products?

Indicate the likely effect of a wide-reaching increase in wages paid to workers on the AD-AS model. Multiple choice question. Short-run a)aggregate supply decreases and aggregate supply increases b)Aggregate supply increases c)Aggregate supply decreases d)Aggregate demand decreases and aggregate supply increase

Vignette about Christian Louboutin Christian Louboutin is a footwear designer who launched his line of high-end women’s shoes in France in 1991. Since 1992 his designs have incorporated the shiny. Red-lacquered soles that have become his signature.  These red-lacquered soles and high stilettos of Louboutin distinguish him from other designer shoe brands. The brand caters to an elite clientele whose satisfaction with the brand has always been evident. They often express thoughts and feelings about the brand, love the image it conveys and some blog or post on social media about their experiences wearing Louboutin shoes. Apart from being high-end, Louboutin footwear signifies power in elite social circles, Celebrities are often seen sporting “Loubs” at special occasions, such as movie premieres. This has resulted in people associating Louboutin footwear with class and power. The famous “red bottoms” have grown to be a classic identifier for the brand and is often the reference made by…

According to the box “Adapting to Change,” advertisers are rethinking some traditional television ad strategies. What additional benefit is provided to advertisers by streaming services such as Roku, Hulu, and Sling?   Multiple Choice   expanded audience data   interactivity   very low cost   free product placement