As the media planner for a large advertising agency, you have been asked by top management to identify recent cultural changes that affect your selection of media in which to place clients’ advertising. List five cultural changes you believe have a bearing on the selection of television shows as vehicles for advertising different types of products?
As the media planner for a large advertising agency, you have been asked by top management to identify recent cultural changes that affect your selection of media in which to place clients’ advertising. List five cultural changes you believe have a bearing on the selection of television shows as vehicles for advertising different types of products?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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As the media planner for a large advertising agency, you have been asked by top management to identify recent cultural changes that affect your selection of media in which to place clients’ advertising. List five cultural changes you believe have a bearing on the selection of television shows as vehicles for advertising different types of products?
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