Q: Describe the changing economic trends and their effect on retailing.
A: Retailing - It is a distribution process that involves all activities related to the sell-purchase t...
Q: What Is a Price?
A: The practice of marketing start from making effective research in different areas such as competitio...
Q: What type of marketing strategy is CVS using?
A: Health care within the united states has modified at a fast pace, and so if CVS has arisen as a cont...
Q: What do the following corporations have in common? Enron (energy and utilities) Lehman Brothers (Wa...
A: Sometimes firms grow so big in size and operations that their collapse affects the entire economy. A...
Q: Describe two situations in which you have servedas or sought information from an opinion leader.Are ...
A: Purchase decision includes consideration of various factors before buying any product or service. Th...
Q: How does a knowledge of information processingassist the manager in the following?a. Formulating ret...
A: Information is today's asset for any company. It is freely available today due to the internet. Info...
Q: Identify the cause of the convergence of the real and digital worlds and how this will affect the fu...
A: Google Maps provide real-time directions to the user. Google maps make this possible by making use o...
Q: Describe the general characteristics of each of thestages in the household life cycle.
A: The household life cycle tend to provide an understanding of stages of customers life cycle and fami...
Q: 4. Marketers often try to communicate benefits additional to the main benefit the product offers con...
A: Consumers prefer the products and services which satisfies the customer needs and preferences the mo...
Q: . How does a nonfamily household differ from afamily household?
A: The purchase decision making is studied as the part of consumer behavior as it shows the consumers' ...
Q: importance of Market positioning?
A: Market positioning is a widely accepted process in which the marketer crafts the image and identity ...
Q: Describe a consumption subculture towhich you belong. How does it affectyour consumption behavior? H...
A: Marketing is to exchange value with the customers and the company. It is the primary activity of the...
Q: Absolut, a vodka brand, marketing team analyzed the market of vodka drinkers, then broke it down by ...
A: The Vodka absolute brand marketing team has analysed the market if vodka drinkers, as for a brand it...
Q: Write a detailed report outlining and explaining the major trends in the newly established bank in t...
A: No business works in isolation. There are various factors which are affecting them from the environm...
Q: Outline eight offenses that could be committed by foreign companies and their officers
A: Any business that exists adheres to a set of standards. Legislators offer the legal foundation for a...
Q: How the good competitors in business should be?
A: Attributes of business: 1. The business activities are carried out in order to earn profit and is co...
Q: What is the Hofstede of Canada compared to the U.K., and how is this relevant in how businesses expa...
A: Hofstede is an index which comprises of six factors namely Power Distance, Individualism, Masculinit...
Q: What are four groupings used within a typical marketing organization?
A: Marketing organizations are businesses that deal with providing marketing services to other business...
Q: What is meant by the following statement? “Eachstage in the household life cycle poses a series ofpr...
A: With the ongoing expansion in the number of households, there is a tendency toward smaller and nonfa...
Q: What should Pret a Manger do to expand in other countries such as Canada? What business objectives d...
A: Prte a Manger is a United Kingdom sandwich shop franchise international company. Pret has nearly 460...
Q: Differentiation is most likely to be successful (in generating economic value) in which of the follo...
A: Differentiation is most likely to be successful (in generating economic value) in which of the follo...
Q: Which trade promotion is used to encourage the local advertising efforts of resellers?
A: There are various intermediate is which helps the manufacturers to sell the goods. They can be distr...
Q: What is one benefit of Communication Networks and one implication of not applying networks in this i...
A: Communication is most important pillar of success of any team. It is sharing of ideas and thoughts b...
Q: As a conclusion, in relation to Cost Leadership Strategy. I put: By way of conclusion we can state ...
A: Cost leadership strategy - It is a marketing strategy that focuses on reducing operational costs. Us...
Q: A woman sued Taco Bell for deceptive advertising, claiming its tacos had far less beef than advertis...
A: While doing so, Taco Bell had to maintain product confidentiality, brand image, consumer trust, fran...
Q: Explain the major considerations for developing capacity alternatives.
A: The process of determining what sorts of manpower and equipment are required and when they are requi...
Q: Do you think "Bring your own device" concept is a good idea that should be adopted by modern organiz...
A: Bring your own device(BYOD) concept refers to the trend of employees using personal devices to conne...
Q: What are some ways brand managers use Facebook to converse with a brand’s fans? How does Facebook fa...
A: Marketing channel is the medium through which the marketing communication reaches from the company t...
Q: What is the diffusion process? What pattern doesthe diffusion process appear to follow over time?
A: The application of ideas that result in the introduction of new goods or services, or an improvement...
Q: Explain the difference between advertising and publicity when both appear on television.
A: Promotion of product and services is the most essential as well as challenging taks for the business...
Q: How does the channel captain idea differ amongcorporate, administered, and contractual verticalmarke...
A: The individual who is responsible for coordinating partnerships among channel members is called the ...
Q: Analyze the pricing graph. Which product price is expected to generate the most profitability?
A: The graph gives detail about the sales price and the profit in Millions. The details are discussed a...
Q: Assume a firm faces an S-shaped sales response function. What happens to the ratio of incremental sa...
A: In marketing mix model the S-shaped curve is the part of sales response function. The functioning e...
Q: CSU Stanislaus is considering adding a Sports Marketing program on campus. Discuss the possible type...
A: In the given case study, We are provided with information about CSU Stanislaus, a university in Turl...
Q: How or what is the approach in marketing to organisations?
A: The process which helps a firm in the purchase or sale of a product or service is known as marketing...
Q: BLOOD BANK In the Red Cross PowerPoint, do you agree with their plan for marketing towards Afric...
A: Blood shortages are a nationwide issue that usually arises during the summer and during times of cri...
Q: Explain the differences between product advertising and institutional advertising and the variations...
A: Product Advertising- It is any method of communication about the advertising or promotion of goods o...
Q: prepare an overview of the area of law. prepare it as you were explaining the area of law to a fello...
A: I cover the divorce area of law At this divorce rate is a little bit high in India. Divorce is the ...
Q: What is meant by a marketing channel?
A: Marketing function focus to help both business and customers through creating awareness about the pr...
Q: What is the difference between an EDLP retailerand a high-low retailer? Why does Carmex chargethem d...
A: The high-low pricing strategy is actually charging a high price up front and then decreasing it duri...
Q: Describe the requirements for effective segmentation to be used by Nandos marketers to segment the S...
A: In the given case study, we are provided with information about Nandos, multi-national eateries, and...
Q: Use any four ethical theorise to analyse each of the following topics in atleast 1000 words: i) Per...
A: Marketing strategies that promote fairness, social responsibility, empathy, and honesty by adhering ...
Q: The following are the factors that affect the buying behavior of consumers: 1. Cultural Factor 2. ...
A: In the given scenario, We are provided with information on the usefulness of cell phones, specifical...
Q: What exactly does the word "FMS option" imply and how does it work?
A: What is "FMS Option" FMS is termed a flexible manufacturing system. FMS is a production method that ...
Q: Are firms in the automobile industry operating efficiently in the past and presently? Explain.
A: Over the years, the international automobile industry has witnessed a great deal of change, not just...
Q: Argue whether, in your opinion, Jan Zijderveld should change the organization starting from scratch,...
A: Mr. Zijderveld has spent over two years at the head of Avon, helping to bring the company around thr...
Q: What is the difference between a direct and an indirect channel?
A: Middlemen play a vital role in meeting the customer demand and getting the product of the manufactur...
Q: Hershey created a line of upscale chocolates called“Cacao Reserve by Hershey’s.” The companycreated ...
A: The brand describes the company, individual, or product recognized by those who escapade with it. A ...
Q: Example of a company which uses B2B: Explain the firm and why it is an example of the particular bus...
A: B2B or business-to-business is a type of business model where exchange of goods or services occur be...
Q: What are the steps in conducting a market analysis?
A: Market Analysis is a process where we analyze the market so as to how to better position ourselves i...
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- Distinguish between the “self-concept” and the “philosophy” components in a mission statement. Give an example of eachWhat is the importance of a vison and mission statement?a. Discuss THREE (3) reasons for developing a mission statement. b. Discuss TWO (2) characteristics of mission statement. Note: Answer need with intrusion, Analysis, Conciliation (please give big answer)
- What is the difference between a mission statement and vision statement?Indicate yes or no whether the following components contains in the mission statement (1st column). Evaluate a mission statement using the following: Write the excerpt stating the components from the current mission statement. Re-state the excerpt from the Mission Statement that you think needs improvement or addition from the analysis MISSION STATEMENT To serve great tasting food, bringing the joy of eating to everyone Components Yes / No Excerpts from Mission Statement Re-statement 1. Customers 2. Products / Services 3. Markets (Geographically, where does the firm compete? 4. Technology (Is the firm technologically current?) 5. Concern for survival (Is the firm committed to growth and financial soundness?) 6. Philosophy (What are the basic beliefs, values, aspirations & ethical priorities?) 7. Self - Concept (What are the firm’s distinctive…Why should a mission statement not include monetary amounts, numbers, percentages, ratios, goals, or objectives?