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The following are the factors that affect the buying behavior of consumers: 1. Cultural Factor 2. Social Factor                        3. Personal Factor                                4. Psychological Factor

The following are the factors that affect the buying behavior of consumers: 1. Cultural Factor 2. Social Factor                        3. Personal Factor                                4. Psychological Factor

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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The following are the factors that affect the buying behavior of consumers:

1. Cultural Factor

2. Social Factor                       

3. Personal Factor                               

4. Psychological Factor

АСTIVITY3: SITUATIONAL: Nowadays cell phones are already part of mans need. As a student, it is very important for you to have such a one. However, your father is just an ordinary construction worker. Since he knows your need, he is so supportive and gave you the decision to buy such item. Using the knowledge we have learned you may choose one or more factors that affects your buying behaviour and the procedures on how you are going to do it. Explain your reasons in not less than 5 sentences, but not more than 10 sentences.
Transcribed Image Text:АСTIVITY3: SITUATIONAL: Nowadays cell phones are already part of mans need. As a student, it is very important for you to have such a one. However, your father is just an ordinary construction worker. Since he knows your need, he is so supportive and gave you the decision to buy such item. Using the knowledge we have learned you may choose one or more factors that affects your buying behaviour and the procedures on how you are going to do it. Explain your reasons in not less than 5 sentences, but not more than 10 sentences.
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