• Attempt all questions. Answer and discuss by examples.A.1 Explain this model in Digital Marketing and a case study ofthis model: the 5 steps in the marketing process in digital era.1. Understandthemarketplace,customerneeds andwants2. Design acustomer-drivenmarketingstrategy3. Construct anintegratedmarketingprogramme4. Buildprofitablerelationshipsand createdelight5. Capturevalue fromcustomers tocreate profitand customerequity

With the upgradation in the technology the marketers have entered E-Commerce and digital marketing…

Answered: Attempt all questions. Answer and…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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