
Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
expand_more
expand_more
format_list_bulleted
Question
they ask you for help responding to a customer inquiry, but you refuse to lend a hand because you are working on a tight deadline and don't want to waste time. there has been tension between you two ever since, and now you need their help on a project, but they're not being very responsive
Expert Solution

This question has been solved!
Explore an expertly crafted, step-by-step solution for a thorough understanding of key concepts.
This is a popular solution
Trending nowThis is a popular solution!
Step by stepSolved in 2 steps

Knowledge Booster
Similar questions
- How to respond in 100 words? Since the early years of the first decade of the 21st century, there have been a number of whistleblowing cases that have generated a great deal of publicity and have had a significant impact on business and society (Lopez et al., 2013, pg. 283). Due to the magnitude of the impact of whistleblowing and the potential backlash that employees may receive, many are apprehensive to engage in it. However, there are federal laws in place to protect whistleblowers from retaliation and discrimination (Batten, 2013). Employers should follow suit when responding to whistleblowing by their employees. This is because how employers respond to whistleblowing impacts the workplace environment significantly. Additionally, Katz et al. (2012) reminds us that the costs of doing nothing when wrongdoings are reported can be immense. A vital first step is to establish a whistleblowing policy and ensure that it is communicated with every employee. This policy should be…arrow_forwardYou are an employee at a company. You have a new collaboration tool (**what tool is your choice, eg: MS Teams, Slack, etc.**) that you want to see adopted at the company to improve productivity. Write an email to your boss outlining why this tool will improve productivity and why the company should adopt it. This email is to be professional, persuasive, and logical. Assume we are just using email for electronic collaboration right now.arrow_forwardYour best friend is considering a career in sales. What are the benefits of a sales career that you would share?arrow_forward
- Read the passage and answer the questions that follow Susan Berry just returned from a national conference on compensation and benefits where she attended a session on health savings accounts (HSAs). Susan is the human resources director at Frontline PR, and the company has been struggling with the cost of health care insurance. After speaking with several experts at the conference, Susan now thinks an HSA might be a viable option for the company. Frontline PR is a public relations firm located in the Northeast that employs close to 150 people in four different offices. Public relations professionals make up most of the staff, but the company also employs a complete administrative and operations staff. All of Frontline’s employees work full-time schedules and are eligible to participate in its health care insurance plan. Frontline currently offers a standard fee-for-services health care insurance option. The plan has a modest deductible of $300 per year and a 20 percent coinsurance…arrow_forwardProblems in organizations can be related to poor internal communication. If management doesn't solve these problems, the entire organization is compromised and it will have repercussions throughout the company. What do you think is the biggest problem caused by having poor internal communication in a company? How can it be solved? When answering, Explain in your words the internal communication audit (ACI) models.Describes techniques that can be used when doing an ACI.Justify with an example your answer to the main question of the forum.arrow_forwardDecide whether to send a memo or a letter for each of the following situations and justify your choice. • You are a head of a regional office and you have to leave the country for a period of one month to attend a training. You need to inform the employees about your absence and who is the person who would be the officer in charge during your absence. • You are a communication manager of an IT company. You have been facingsome cyber-attacks and you need to inform your clients and partners about it.• You are an executive assistant, and you need to notify the team about anupcoming meeting.arrow_forward
- Can you provide a respond to this and ask any question about it? As the week concludes, reflecting on the course prompts considerations about its robustness and relevance to our professional journeys. To enhance its efficacy, incorporating more real-world case studies and practical applications could make the content more meaningful to our respective fields. Practical exercises that simulate scenarios encountered in our workplaces would bridge the gap between theory and application, fostering a deeper understanding of the concepts. Aligning course content with the latest industry trends and emerging technologies ensures that the skills acquired remain relevant in the dynamic job market. Engaging in discussions and peer-to-peer learning is essential to comprehensively understanding diverse perspectives and approaches so I appreciated that aspect as I do for each AMU course. If tasked with teaching this course, I would emphasize real-world problem-solving, incorporate more video from…arrow_forwardRecruiters are beginning to heavily use artificial intelligence (AI) and other smart technology recruiting tools in their jobs. One of the major selling points besides the fact that these programs save significant amounts of recruiter time is that artificial intelligence can make better decisions than human recruiters because of the lack of bias. However, most of the companies selling this software also note that AI programs are only as good as their programming. Would you like AI to be used if you were applying for a job position? Why, or why not? How would you prepare your resume to ensure that, when AI is used, your resume if chosen?arrow_forwardTrue or False: We can use one-to-one interview to understand why customers value certain features more and what benefits these features can offer.arrow_forward
- Informational interviews can be used to expand your professional network with someone in your career field who may become a resource or mentor. Informational interviews can be used to build a bridge to your ideal employment. Do you know of anyone who has ever conducted an informational interview? If so, was it helpful?arrow_forwardwrite a well developed approximately one page response for the topic.: 1.You were just hired as a Director of Quality for a regional group of 15 private medical offices throughout New York City. They are still using a paper medical record, as they didn't want to be bothered with the transition and the staff prefer manual records, as they are still computer illiterate. You have the responsibility of collaborating with an external consultant to implement a new electronic medical record. Please develop a plan for implementation of the new EMR, including staff education, as well as any requirements from a QI perspective.arrow_forwardIn regard to disclosure, what are three issues or behaviors that should never disclosed by professional staff to a client for ethical reasons? Please explain eacharrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios
Recommended textbooks for you
- Principles Of MarketingMarketingISBN:9780134492513Author:Kotler, Philip, Armstrong, Gary (gary M.)Publisher:Pearson Higher Education,MarketingMarketingISBN:9781259924040Author:Roger A. Kerin, Steven W. HartleyPublisher:McGraw-Hill EducationFoundations of Business (MindTap Course List)MarketingISBN:9781337386920Author:William M. Pride, Robert J. Hughes, Jack R. KapoorPublisher:Cengage Learning
- Marketing: An Introduction (13th Edition)MarketingISBN:9780134149530Author:Gary Armstrong, Philip KotlerPublisher:PEARSONContemporary MarketingMarketingISBN:9780357033777Author:Louis E. Boone, David L. KurtzPublisher:Cengage Learning

Principles Of Marketing
Marketing
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Pearson Higher Education,

Marketing
Marketing
ISBN:9781259924040
Author:Roger A. Kerin, Steven W. Hartley
Publisher:McGraw-Hill Education

Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning

Marketing: An Introduction (13th Edition)
Marketing
ISBN:9780134149530
Author:Gary Armstrong, Philip Kotler
Publisher:PEARSON


Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning