There are five competing concepts under which organizations can choose to conduct their business: the production concept, the product concept, the selling concept, the marketing concept, and the holistic marketing concept. Identify and explain which competing concept “Daraz” use to conduct their business in Pakistan (150- 200 words)

There are five competing concepts under which organizations can choose to conduct their business: the production concept, the product concept, the selling concept, the marketing concept, and the holistic marketing concept. Identify and explain which competing concept “Daraz” use to conduct their business in Pakistan (150- 200 words)

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter3: The Marketing Environment

Section: Chapter Questions

Problem 1DYMP

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