Attempt in ProgressLionshash Inc. wants to localize its brand in various countries. Before entering the Keonesse market, Lionshash promotes Fred, whogrew up in Keon and has also worked with Lionshash for almost a decade. In this scenario, Fred will be beneficial for Lionshash as hewould have a better sense ofO local integrationO interregional occupationO global penetrationO intracultural variation Yelp Travel Services has devised a unique way to attract customers. It provides affordable lodging facilities to its travelers who arriveat the bus station after midnight. In the context of strategic positioning. Yelp Travel Services has chosen a(n). to service its clientsin this scenario.O differentiation leadership approachO value-based approachO adverse impact approachO low-cost approach

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Current Attempt in Progress Lionshash Inc. wants to localize its brand in various countries. Before entering the Keonesse market, Lionshash promotes Fred, who grew up in Keon and has also worked with Lionshash for almost a decade. In this scenario, Fred will be beneficial for Lionshash as he would have a better sense of O local integration O interregional occupation O global penetration O intracultural variation

Current Attempt in Progress Lionshash Inc. wants to localize its brand in various countries. Before entering the Keonesse market, Lionshash promotes Fred, who grew up in Keon and has also worked with Lionshash for almost a decade. In this scenario, Fred will be beneficial for Lionshash as he would have a better sense of O local integration O interregional occupation O global penetration O intracultural variation

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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