The written report of your new entrepreneurial firm based on the criteria given below. 1. Identify and discuss business to be ventured into: background of business, product, service and industry. 2. Identify its business strategy: the desired image and position in the market and SWOT analysis. 3. Marketing strategy: target market, advertising and promotion strategy, pricing structure and its distribution strategy. 4. Competitor analysis: identify the existing competitors and potential competitors. 5. Descriptions of the management team: key managers & employees, backgrounds, experience & skills. 6. Financial & funding: sources & uses of funds. 7. Critical risk factors: critical risk factors that your new business/firm may face. These risks may be management risks, marketing risks, financial risks or other risks depending on your industry and particular situation.
The written report of your new entrepreneurial firm based on the criteria given below.
1. Identify and discuss business to be ventured into: background of business, product, service
and industry.
2. Identify its business strategy: the desired image and position in the market and SWOT analysis.
3. Marketing strategy: target market, advertising and promotion strategy, pricing structure and its
distribution strategy.
4. Competitor analysis: identify the existing competitors and potential competitors.
5. Descriptions of the management team: key managers & employees, backgrounds, experience
& skills.
6. Financial & funding: sources & uses of funds.
7. Critical risk factors: critical risk factors that your new business/firm may face. These risks may
be management risks, marketing risks, financial risks or other risks depending on your industry
and particular situation.
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