Discuss the social and cultural factors that shape the business environment, including demographics, consumer behavior, social values, and ethical considerations.

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter7: Business Markets And Buying Behavior
Section7.1: Nature Of The Business Market
Problem 1LO
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Discuss the social and cultural factors that shape the business environment, including demographics, consumer behavior, social values, and ethical considerations.

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