The use of satisfied customers to convince the other buyer about the effectiveness of the salesperson’s product is known as ________. a. Word of mouth b. Demonstration c. Trial orders d. Guarantees

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter18: Personal Selling And Sales Promotion
Section: Chapter Questions
Problem 12DRQ
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The use of satisfied customers to convince the other buyer about the effectiveness of the salesperson’s product is known as ________.
a.
Word of mouth
b.
Demonstration
c.
Trial orders
d.
Guarantees
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