The top three brands in a product category typically share the market in which one of the following ratios: 1:2:3 40:30:10 3:2:1 4:2:1

What is the issue with standardized versus adapted products?

5 The term brand originated from the word branding Question 5 options:   True   False

Identify where each of the following products likely lie on a traditional Product Life Cycle. Justify each of your answers with the most current data and research you find on the Internet (e.g. sales, product development, competition, consumer feedback, etc.)   e) Soda (Coca Cola, Pepsi, Fanta, etc.)

Hewlett-Packard Corporation and Dell Computer use product differentiation in the marketplace.True or False

Draw the product life cycle with all the stages in it, as well as sales and time markers.

Many times, firms take advantage of their popular, well-known brands by developing brand extensions, because they know that the brand equity of the original or parent brand will be transferred to the new product. If a new product is of poor quality, it can damage the reputation of the parent brand, whereas a new product that is of superior quality can enhance the parent brand’s reputation. What are some examples of brand extensions that have damaged and that have enhanced the parent brand equity? Cite aspects of the brand extension that you believe were most detrimental/helpful.

4. Mostly customers try to buy products . (1 Point) of lowest value in comparison to their benefit of lowest value in comparison to their cost of highest value that meets their wants and needs

When the primary selection criteria a firm uses to decide whether or not to enter a new market segment centers around not having to develop a whole new set of products to meet the needs of that new segment, the firm would be referring to: Compatibility with the firms existing product A line. The ability of the new segment to afford its В product. The anticipated growth potential of the new segment The potential responsiveness of the the new D segment.

Identify where each of the following products likely lie on a traditional Product Life Cycle. Justify each of your answers with the most current data and research you find on the Internet (e.g. sales, product development, competition, consumer feedback, etc.)   d) Smart Phone (iPhone, Samsung, LG, etc.)