The response options to the following question represent what type of scale: Please rank the following brands in order of preference (1) Doritos (2) Tostitos (3) El-Lago A) Ratio Scale B) Interval Scale C)Ordinal Scale D) Nominal Scale.

The response options to the following question represent what type of scale: Please rank the following brands in order of preference (1) Doritos (2) Tostitos (3) El-Lago A) Ratio Scale B) Interval Scale C)Ordinal Scale D) Nominal Scale.

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

The response options to the following question represent what type of scale: Please rank the following brands in order of preference

(1) Doritos (2) Tostitos (3) El-Lago

A) Ratio Scale
B) Interval Scale
C)Ordinal Scale
D) Nominal Scale.

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