The response options to the following question represent what type of scale: Please rank the following brands in order of preference (1) Doritos (2) Tostitos (3) El-Lago A) Ratio Scale B) Interval Scale C)Ordinal Scale D) Nominal Scale.

5 The term brand originated from the word branding Question 5 options:   True   False

Which brand is the most vulnerable, i.e., of which brand consumers are more likely to switch to another brand? Brand C Brand B Brand A

Enumerate the process. Involve in target market selection .

Unit 2 DQ: McDonald's vs. Gyu-Kaku Compare and contrast the customer involvement of McDonald's and a cook it yourself place like the Japanese barbeque joint Gyu- Kaku Why do they differ so much (make sure you define customer involvement and discuss your own experiences)?

Construct a perceptual map to illustrate your brand’s position in the market versus that of its top competitors. What are some recommendations to the organization?

The MACRO rating superseded the Camels rating its a Tre or False

Based on the recommendations,  The health-conscious consumers in the market who regularly consumed energy or sports beverages were prospects for Crescent. Also there was notice a second set of consumer prospect base , those who were health-conscious consumers  who consistently purchased organic and all-natural products. This segment avoided traditional energy and sports drinks due to their ingredients and perhaps because of psychographic positioning that did not resonate with their ideal and beliefs. Crescent can position itself as an organic refreshment and capitalize on the growth of the organicfood and beverage industry. In 2013, the  launch of “organic beverages” category included carbonated softdrinks, coffee, tea, fruit juice, energy drinks, milk, and soy beverages. Organic beverages claimed aprice premium over conventional beverages of the same variety. PDB can exploit Crescent’s broad appeal with positioning that focused on health, wellness, and natural ingredients. This…

Element of differentiation: - Customer service - New product development and innovaton - Design - Branding -Advertising - Quality