Show a 2D characteristic space, defined as “ An axis showing the amount of each characteristic or attribute, and each brand can be located in this” and briefly define what is product differentiation.

5 The term brand originated from the word branding Question 5 options:   True   False

Which brand is the most vulnerable, i.e., of which brand consumers are more likely to switch to another brand? Brand C Brand B Brand A

A company's strategic intent for its brand positioning is in large part responsible for customers' response to the brand. Question options: True False

Compare and contrast the two dimensions of product quality.

Identify where each of the following products likely lie on a traditional Product Life Cycle. Justify each of your answers with the most current data and research you find on the Internet (e.g. sales, product development, competition, consumer feedback, etc.)   d) Smart Phone (iPhone, Samsung, LG, etc.)