the task of marketing reserch is to assess the information needs and provide management with relevant, accurate, reliable, cheap, and current information. True or False

Explain how companies analyze and use marketing information.

Create plan for a business administration student who has graduated with an associate degree by using the following steps  A mission statement A SWOT analysis A description of the target market(s) A brief outline of the marketing mix strategies—the product, pricing, distribution, and promotion strategies

Describe the key features of CRM analytics and reporting for tracking sales and customer service performance.

Explain the contexts in which business information is most useful.

Big Data : Select an organization that employs a highly personalized approach to selling products or services to its customers online. Ideally, this is one that you have used in the past so that you are more familiar with it. What are some different ways that the selected organization employs personalization in its marketing efforts? What are some specific actions/behaviors that customers engage in on the organization’s website that enable personalized marketing efforts you identified above? What are some specific actions/behaviors that an organization could collect data on that might provide evidence that the personalization efforts identified above have had a positive effect? Which type of marketing analytics approach(es) (Descriptive, Diagnostic, Predictive, Prescriptive) would be best suited for establishing the value of personalization for the organization?

Which of the following is not a tool that can be used within marketing and sales analytics? Salesforce Sales Cloud Excel Adobe Marketo HubSpot

The department chair of the sports marketing program at a major Midwestern university would like to learn more about why students are changing their majors from sports marketing to kinesiology. His goal is to speak individually to about 15 students who recently changed their majors. Based on this knowledge, what method of data collection and mechanism will he use to execute this research? O O O Secondary data and interviews Secondary data and surveys Primary data and interviews Primary data and surveys Primary data, interviews, and surveys