Draw a segmentation table for the flavoured milk market in Australia. Provide rationale for the segmentation variables used.

Q: You work in the market research department of a consumar packed goods company which is looking to…

A: Our consumer packaged products company is thinking about launching a brand-new, cutting-edge energy…

Q: Discuss the elements of the marketing mix for Coca Cola. Use examples in your response.

A: The marketing process is the crucial step for every business as it aims at increasing the customers…

Q: Discuss , What strategies can a brand employ to maintain consistency across different touchpoints…

A: Branding is the process of creating a unique and identifiable image, name, symbol, design, or…

Q: Family brands – these are brands of large wholesalers and retailers. - Eg Wal-Mart, Carrefour.

A: Family Brands - Family brand is where a manufacturer uses the brand name to two or more same…

Q: Discuss the three steps in the product positioning process. 1. Identifying the competitor in the…

A: Product positioning is a form of marketing that presents the benefits of your product to a specific…

Q: Discuss the strategies of Product positioning

A: Positioning is in the minds of the customers. It is an abstract concept but very important for the…

Q: Explain how a researcher uses the paired comparison method and determine the number of paired…

A: Paired comparison method is a research technique which is used to compare and evaluate different…

Q: Describe the way marketers typically measureproduct mixes and make product mixdecisions.

A: The product mix is also known as product assortment, refers to the total number of product orders a…

Q: what is coca cola range of its brand elements used in the firm’s marketing programme? what is…

A: Marketing is an activity that the firm takes up to make customers. It includes branding,…

Q: Assume the following products represent the product mix of Unilever. Briefly explain and arrange the…

A: About Product Mix -A relevant kind of organization's array of goods and services is called its…

Q: What is the USP, brand equity and customer based brand equity of the online soft drink brand?

A: USP is the unique selling point, it makes the product of yours better from your competitor. USP…

Q: Suggest various types of segmentation for the brand Yuva.

A: Market segmentation: It means dividing the market into groups based on certain characteristics like,…

Q: How do La Croix consumers identify with the La Croix product ?

A: LaCroix has been America's favorite sparkling water brand for the past decade. By positioning its…

Q: Give written answer with explanation and conclusion  Explain the differences between frequency…

A: Frequency marketing and affinity marketing are two different marketing programs that are often used…

Q: Provide the tagline for the following brands: (provide images)  Walmart Kentucky Fried Chicken…

A: Walmart tagline: Save Money, Live Better is the newest tagline of Walmart  Kentucky Fried Chicken:…

Q: What are three other food item meets a dietary need but also contains something that is not…

A: Nuts and SeedsBenefits:Excellent sources of healthy fats, protein, vitamins, and mineralsRich in…

Q: Answer the following questions in relation to that product: Aquaphor Baby Healing Ointment…

A: Please find the answer below.MARKETING MIX: The marketing mix is the collection of variables or…

Q: write the Difference between product differentiation and market segmentation.

A: Marketing decisions are related to the decisions made by marketers to accomplish marketing…

Q: Characterize brand portfolio and brand hierarchy of  coca cola.

A: Brand Portfolio can be described as the umbrella of one brand under which several smaller brands are…

Q: What is the range of the target market?

A: Ans. Introduction With regards to marketing your business, everything revolves around characterizing…

Q: the brand is Apple Watch series 6 o Page 1: Background information on the brand and the target…

A: Apple watch Series 6: This is the latest Version of Apple watch which released on 18 September 2020.…

Q: Critically evaluate the Clover Tropika brand in terms of the brand identity prism.

A: Brand: Clover Tropical This tropical flavor is reminiscent of an island vacation in terms of taste:…

Q: Explain the term need recognition?

A: The buying decision process is the process of decision making by the customer before, during, and…

Q: Define brand preference?

A: Brand preference refers to the degree to which a consumer chooses a particular company's product or…

Q: Define brand positioning in the marketplace?

A: A brand is a logo, sign, symbol, color that a company uses to separate its products and services…

Q: Create a marketing plan for a new beer (1). Description of the product (2). Target market of the…

A: Let's introduce a new alcoholic drink called SpaceAge, which will be available in the United States…

Q: select a product from Food Lovers market and critique any FIVE (5) most important types of costs…

A: Food Lovers Market is a grocery store specializing in a wide variety of fresh produce, gourmet…

Q: Explain the term response?

A: A response is an answer to some questions or actions.

Q: Create relevant questions for each stage of the brand purchase funnel. Based on Nandos South Africa…

A: Here, I would prepare the relevant questions for each stage of the brand purchase funnel, I have…

Q: Branding Attributes i.e. memorable, meaningful, likeable, transferable, adaptable and protectable

A: There are 6 Branding Attributes memorable meaningful likeable transferable adaptable protectable

Q: How do managers go about making segment product line elimination decisions

A: There are more than a couple of ways by which managers make product line elimination decisions. In…