Draw a segmentation table for the flavoured milk market in Australia. Provide rationale for the segmentation variables used.

Create your own business idea that includes: Description of the product or service Why the company has decided to expand globally Specify the markets and/or countries where the company is going to enter Prepare the SWOT analysis for your business idea Brand (sub-brand) name, slogan, and the key message for (one) target group Marketing mix concept to promote the product

Distinguish nonfamily household family from family household. Give an exam of a product mainly used in a nonfamily household and another example of a product mainly used in a family household.

Discuss remarketing as a tool and how it can be used to successfully utilised to promote a brand.

Describe at least one factor which is important but which is also difficult to quantify

In what ways can service branding contribute to differentiation in a crowded market?