Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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The selling process is a step-by-step approach to creating and keeping customers. The process includes seven steps: 1 Prospecting
Identify a potential customer, or lead. 2 Pre-approach
Prepare to meet with a potential customer. 3 Approach
Get to know the potential customer as a person. 4 Presentation
Pitch a product to a potential customer. 5 Handling Objections
Address any questions or concerns a potential customer has about a product. 6 Closing
The customer agrees to purchase a product. 7 Follow-up
Check in with a customer to make sure they are happy with their purchase. Imagine that you sell computers. You have recently identified a small business you think could benefit from your company's products. Choose one of the steps in the selling process and describe how you would complete that step. Explain what you would do in detail.
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