1. B. Assume the role of Journey Product Manager for your client:I. Reflect on the current customer journey that your client has developed. Besure to give consideration to both the online and off-line experience.II. Provide specific suggestions for each of the 4 capabilities noted above toimprove the customer journey experience.

Customer Journey is the overall experience a customer encounters since the day hor she gets in the…

Answered: 1. | bartleby

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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