Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Transcribed Image Text:B. Assume the role of Journey Product Manager for your client:
I. Reflect on the current customer journey that your client has developed. Be
sure to give consideration to both the online and off-line experience.
II. Provide specific suggestions for each of the 4 capabilities noted above to
improve the customer journey experience.
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