Practical Management Science
6th Edition
ISBN: 9781337406659
Author: WINSTON, Wayne L.
Publisher: Cengage,
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Transcribed Image Text:A high growth market in South America has the following five brands competing in two regions
(yearly sales):
Total
Units
Units
Brands
Revenues
(Pesos)
9,000
(South) (North)
Allright
Besthelp
Coldcure+ 6,000
Defogg
Effect
150
274
4,250
100
200
234
5,520
200
200
14,000
350
333
What is Defogg's relative market share (revenues)?
TUTORIAL
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