The promotional mix is a critical concept that managers must implement efficiently. Discuss effective implementation of the promotional mix, along with the problems involved, from perspectives of: The integration of the components of the mix itself. First identify the components. Measuring the effectiveness of each of these components and the difficulty in these measurements. Establishing budgets for these components. Other concepts that may also be important.

The promotional mix is a critical concept that managers must implement efficiently. Discuss effective implementation of the promotional mix, along with the problems involved, from perspectives of: The integration of the components of the mix itself. First identify the components. Measuring the effectiveness of each of these components and the difficulty in these measurements. Establishing budgets for these components. Other concepts that may also be important.

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter16: Integrated Marketing Communications

Section: Chapter Questions

Problem 8DRQ

See similar textbooks

Similar questions

a) Explain to them the various stages of the product in the market. Discus the promotional objectives you will consider at consider at each stage of the market.
Discuss some of the reasons why some companies decide not to measure the effectiveness of their promotional programs. Explain why this may or may not be a good strategy
Choose a consumer product with which you are familiar. Determine whether this product is new to the marketplace or an established product, and then decide upon a set of sales promotion objectives for this product. Finally, explain the sales promotion plan you create using three of the specific tools?
List, explain and discuss some of the major problems of promotional management. How have these agencies tried to resolve these problems?
Give an example of an organization’s promotional strategy and how it gets consumers to select it, pay attention to it, and retain it as intended.
choose a consumer product with which you are familiar. Determine whether this product is new to the marketplace or an established product, and then decide upon a set of sales promotion objectives for this product. Next, develop a sales promotion plan for the product that employs three specific tools .
a consumer product . Determine whether this product is new to the marketplace or an established product, and then decide upon a set of sales promotion objectives for this product. Next, develop a sales promotion plan for the product that employs three specific tools explained it
https://vimeo.com/335800201 Select two other components of the promotional mix and elaborate on how they might be combined with the ad to reinforce the promotional message.
Choose two companies, one a consumer products company and the other an on-line retailer. Conduct some research on these two companies in terms of their promotional practices; Describe some of the types of promotions that these companies have engaged in during the last year -- for example, ran television ads, sponsored an event, held a sweepstakes, etc. To the best of your abilities, determine the objective of each promotion in relation to the AIDA model. Also note if the companies' promotions are integrated or not.
What sources of inform ation can be accessed to support the planning of promotional activities?
Find three print examples of the kind of promotional methods that constitute ambush or experimental marketing. Evaluate each examples in terms of the effectiveness of the sensory input provided.
Describe the FIVE (5) components or elements of the promotional mix. Illustrate with examples.