The online store would like to find which customers are potential value contributors to their sales, also they would know what factors influence their purchase behaviour and decision making, so you will take which analysing method and data to complete the task? Why do you take this method for the case? What does the feature of the method? Which data will take for the analysis? How do you take this method to complete the task?

Foundations of Business (MindTap Course List)
6th Edition
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Chapter11: Building Customer Relationships Through Effective Marketing
Section11.10A: Consumer Buying Behavior
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The online store would like to find which customers are potential value contributors to their sales, also they would know what factors influence their purchase behaviour and decision making, so you will take which analysing method and data to complete the task?

  • Why do you take this method for the case?
  • What does the feature of the method?
  • Which data will take for the analysis?
  • How do you take this method to complete the task?
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