Discuss some cultural trends in Ghana. Research one of them in depth and write a report on the trend’s impact on marketing in the country.

In detail, explain and give an example of each stereotypes, ethnocentrism, degree of economic development, and fads as the basis for generalizations using the country-of-origin effect on product perception.

. What is an Explorer Traveller? How do they function as ‘influencers’ on the broader tourist markets?

Your business is planning to expand internationally. Outline the four elements of culture and illustrate how these aspects may affect the promotion of products in different countries