The logistics strategy supports the firm in delivering the performance dimensions that customers value. These performance dimensions could be simply translated into its basic elements of time and place utility. Explain how a company’s logistics choices in transportation, facilities and inventory, and use of information would impact in the delivery of time and place utility.

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter14: Marketing Channels And Supply Chain Management
Section: Chapter Questions
Problem 12DRQ
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The logistics strategy supports the firm in delivering the performance
dimensions that customers value. These performance dimensions could be
simply translated into its basic elements of time and place utility. Explain how a
company’s logistics choices in transportation, facilities and inventory, and use of
information would impact in the delivery of time and place utility.

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