"Performance measurement for logistics managers is relatively recent. Their focus was previously directed toward other managerial activities." Do you agree or disagree with these statements? Explain your position

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter14: Marketing Channels And Supply Chain Management
Section: Chapter Questions
Problem 12DRQ
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"Performance measurement for logistics managers is relatively recent. Their focus was previously directed toward other managerial activities." Do you agree or disagree with these statements? Explain your position.

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