How does effective communication play a role in the planning process, both internally within the organization and externally with stakeholders?

What are the potential benefits and drawbacks of crowdfunding campaigns?

Discuss the challenges and advantages of implementing social CRM.

What are the main advantages for organizations when they adopt a stakeholder approach to their strategy and communication

Outline the four categories of innovation and provide examples to illustrate its applicability in a real-worldcontext.

These are Seegers 10 crisis communication practices Process approaches and policy development; Pre-event planning; Partnership with the public; Listen to the public’s concerns and understand the audience; Honesty, candor, and openness; Collaborate and coordinate with credible sources; Meet the needs of the media and remain accessible; Communicate with compassion, concern and empathy; Accept uncertainty and ambiguity; and Messages of self-efficacy. Are Seeger's 10 best crisis communication practices relevant tohealthcare or are some of them irrelevant? Why or why not? Is there an11th practice that you would add, if so, what would it be?

Why are IT managers not heavily involved in discussions surrounding the use of IT to enhance innovative capabilities?