Case Study 7: Aspire Limited Aspire Limited is a 5-year-old travel and tourism retailer owned by Chris Fisco and managed by 10 employees, but Chris Fisco is the key decision-maker and sits at the helm of affairs. The company's CEO recognises the gap in the market and launched the business providing travel and tourism services to two main countries in the African continent, Kenya and Tanzania. It has been operating in Kenya for the past 5 years and recently added Tanzania to 3S (Sun, Sea, Sand) tourist enthusiasts. The main target customers are British tourists between ages 46 and 54. However, aspire is looking to encourage the younger demography, ages 21 and 35, to have fun and try out alternatives in what can be a fascinating holiday. The Business Situation: The challenge is, without having a unique element (WOW factor), it is problematic to reach anyone within that demography with an interest, even though they have their money to spend.   Conduct research and clearly explain key business concepts present in your case study. Identify the business problems and clearly define the solutions supported by literature. Address the implementation process and how the organisation can overcome the business problem(s) and apply a business theory for analysing the case Study.

Case Study 7: Aspire Limited

Aspire Limited is a 5-year-old travel and tourism retailer owned by Chris Fisco and managed by 10 employees, but Chris Fisco is the key decision-maker and sits at the helm of affairs. The company's CEO recognises the gap in the market and launched the business providing travel and tourism services to two main countries in the African continent, Kenya and Tanzania. It has been operating in Kenya for the past 5 years and recently added Tanzania to 3S (Sun, Sea, Sand) tourist enthusiasts. The main target customers are British tourists between ages 46 and 54. However, aspire is looking to encourage the younger demography, ages 21 and 35, to have fun and try out alternatives in what can be a fascinating holiday.

The Business Situation:

The challenge is, without having a unique element (WOW factor), it is problematic to reach anyone within that demography with an interest, even though they have their money to spend.

Conduct research and clearly explain key business concepts present in your case study.

Identify the business problems and clearly define the solutions supported by literature.

Address the implementation process and how the organisation can overcome the business problem(s) and apply a business theory for analysing the case Study.