Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Transcribed Image Text:Ethics Review the AMA Code of Ethical Norms and
Values for Marketers, available on the AMA website,
https://www.ama.org/AboutAMA/Pages/Statement
Transcribed Image Text:-of-Ethics.aspx. Which of the areas represented within
the document do you anticipate are the most chal-
lenging for marketers to consistently follow? What
makes these issues particularly troublesome? Do you
think marketing in general does a good job adhering
to the AMA Code? Provide specific evidence from your
knowledge and experience to support your position.
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