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tell us about Netflix's international marketing strategy.
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- Which of the five strategies for adapting products and promotion for global markets does Monster employ?Summarize by identifying 5 lessons you have learned about international marketing from Netflix’s experience.Analyze the impact of cultural factors on international marketing strategies, with a focus on Hofstede's cultural dimensions.
- motivations and rewards for an international sales force: how? Why?Advanges & drawbacks? Collective vs individual?Explain why customer segmentation is important in international marketing ( Note: you are not being asked to explain what customer segmentation is – only why it is important in international marketing.International marketing is more complex than domestic marketing. Provide three reasons why that is the case and support your answers with examples.
- Critically evaluate the international marketing strategy of a company of your choice. It isexpected that your company will be a major multi-national company operating in most of themajor markets of the world. Thus you can choose companies from different industrial sectors,for example:• Proctor & Gamble and Unilever in the FMCG manufacturing sector• Wal-Mart and Tesco in retailing• Microsoft and Apple in the IT market• OCBC and HSBC in Banking• Ford and Toyota in the automobile sector.Critically evaluate the international marketing strategy of a company of your choice. It isexpected that your company will be a major multi-national company operating in most of themajor markets of the world. Thus you can choose companies from different industrial sectors,for example: • Proctor & Gamble and Unilever in the FMCG manufacturing sector• Wal-Mart and Tesco in retailing• Microsoft and Apple in the IT market• OCBC and HSBC in Banking• Ford and Toyota in the automobile sector. This assignment entails the identification of the company’s mission statement and the role ofinternationalization in its business strategy. The main concepts of international marketingshould be applied to your case company. Your report should include: i. The company’s motives for international growthii. The markets targetediii. The methods of market entry The implementation of the marketing mix should be discussed and the success or otherwiseof its international strategy should be evaluated.Critically evaluate the international marketing strategy of a company of your choice. It isexpected that your company will be a major multi-national company operating in most of themajor markets of the world. Thus you can choose companies from different industrial sectors,for example:• Proctor & Gamble and Unilever in the FMCG manufacturing sector• Wal-Mart and Tesco in retailing• Microsoft and Apple in the IT market• OCBC and HSBC in Banking• Ford and Toyota in the automobile sector.This assignment entails the identification of the company’s mission statement and the role ofinternationalisation in its business strategy. The main concepts of international marketingshould be applied to your case company. Your report should include:i. The company’s motives for international growthii. The markets targetediii. The methods of market entryThe implementation of the marketing mix should be discussed and the success or otherwiseof its international strategy should be evaluated
- Based on the perspective of international marketing, explain, with appropriate examples, the importance of infrastructures to the development of an economy.How does Marketing apply to global business? Please explain.Why is it important to understand history and geography when talking about international marketing?