How would you position the Philippines as a tourist destination? What would your Unique Selling Point (USP) for the country be? In your opinion, what kinds of travellers will be most attracted to this unique selling point?

How would you position the Philippines as a tourist destination? What would your Unique Selling Point (USP) for the country be? In your opinion, what kinds of travellers will be most attracted to this unique selling point?

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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How would you position the Philippines as a tourist
destination? What would your Unique Selling Point (USP) for
the country be?
In your opinion, what kinds of travellers will
be most attracted to this unique selling point?

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