Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Question
How would you position the Philippines as a tourist
destination? What would your Unique Selling Point (USP) for
the country be?
In your opinion, what kinds of travellers will
be most attracted to this unique selling point?
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