n international company changes its distribution channels and/or marketing messages based on country.

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter9: Reaching Global Markets
Section: Chapter Questions
Problem 2DYMP
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  • Please provide an example of how an international company changes its distribution channels and/or marketing messages based on country. 
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ISBN:
9780357033791
Author:
Pride, William M
Publisher:
South Western Educational Publishing