Practical Management Science
Practical Management Science
6th Edition
ISBN: 9781337406659
Author: WINSTON, Wayne L.
Publisher: Cengage,
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1.The authors state that service leaders must have a service vision because:

 

It creates an in-the-field leadership style

 

Seeing quality as a winning service srategy can be translated into action to give the workforce a passion for service quality

 

service leaders have high standards

 

it prevents them from being isolated from their own businesses

 

 

 

2.A service blueprint is best defined as:

 

a process flowchart

 

a process flow chart showing the activity times

 

a flowchart that shows the SERVQUAL differences

 

a flow chart showing failpoints

 

 

 

3.the author discusses poka-yokes as fail-safing devices suitable for services as well as manufacturing. The relationship of poka-yokes to service blueprints is best described as:

 

having been created by the same woman, Lynn Shostack

 

creating poka-yokes for each fail point identified in a service blueprint

 

Having been created by the same company to improve banking services in Japan

 

producing a large amount of personal creativity to increase customer expectations

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