What is true about the hotel room reservation booked by a guest through expedia.com? Select one: a. It is unwise to use such websites because they don’t help to increase hotel rooms’ revenue. b. No distribution channel fees will be paid on the revenue this reservation generates. c. It is the lowest possible cost distribution channel. d. There are fees associated with using online distribution channels such as expedia.com that hotels must pay
What is true about the hotel room reservation booked by a guest through expedia.com? Select one: a. It is unwise to use such websites because they don’t help to increase hotel rooms’ revenue. b. No distribution channel fees will be paid on the revenue this reservation generates. c. It is the lowest possible cost distribution channel. d. There are fees associated with using online distribution channels such as expedia.com that hotels must pay
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Ma1.
What is true about the hotel room reservation booked by a guest through expedia.com?
Select one:
a. It is unwise to use such websites because they don’t help to increase hotel rooms’ revenue.
b. No distribution channel fees will be paid on the revenue this reservation generates.
c. It is the lowest possible cost distribution channel.
d. There are fees associated with using online distribution channels such as expedia.com that hotels must pay.
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