5. Choose all that represents "Product/Service Management".Adjusting sale prices to meet customers' demand..Developing a new product.Changing a product line, adding a new flavor.Determining the cost of a new product.6. Choose all that represents "Promotion".Creating a Facebook fan page.Having a fashion show at a retail store.Determining the cost of a new product.Developing a new product.7.Choose all that represents "Selling".Creating a Facebook fan pageGiving customers product options that meet their needsDeveloping a new productGreeting customers at a retail store€11

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Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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5. Which of the following best describes a "sales funnel"? Group of answer choices A sales funnel is the process after a sales is closed where the customer receives the product and begins using it. A process whereby sales decrease over time as if they are going into a funnel. A process of drawing in people who might be good purchasers of your product by first finding out which are interested and have money to spend, then eventually leading them to purchase your product. A sales funnel is used by department stores during key sale weekends. In a sales funnel, each day the price is reduced until the product is finally available at the lowest possible price.
1. Product decisions affect customer a. Cost b. Benefits c. Loyalty d. Convenience 2. If a consumer buys Charmin bath tissue that is the exact same quality as a generic brand only more expensive, Charmin has created ________ with the consumer. a. Brand mark b. Brand name c. Brand equity d. Brand 3. Producing the most efficient and cost-effective version of a product describes what? a. Production orientation b. Sales orientation c. Market orientation d. Social orientation 4. Why is research critical to marketing? a. To pinpoint whether an economy is production or service oriented b. To determine if marketing activities are effective c. To determine what’s likely to be the next hot trend in marketing d. To determine basic consumer needs
Which of the following statements BEST describes the purpose of a teability Income policy? A It is used to pay for hospital, medical, and surgical expenses if a senous disability occurs It is designed to supplement Medicare Part A benefits It is used to pay for an insured's normal living expenses if the insured becomes disabled It is designed to supplement Workers' Compensation benefits B C OD.
Why is it important to begin establishing your personal brand while you are still in college? O A. A personal brand will help you avoid job interviews that you may not be successful at. B. Apersonal brand will eliminate the need for lifelong learning and skill development. OC. A personal brand will help you improve your communication skills. O D. A personal brand will help you determine what you want to do. O E. A personal brand will eliminate the need for you to determine your value proposition. e Type here to search esc 194) 17 %23 21 61 fob 14 R. 4.
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5. Choose all that represents "Product/Service Management". Adjusting sale prices to meet customers' demand.. Developing a new product. Changing a product line, adding a new flavor. Determining the cost of a new product.