In____________, the researcher has to use facts or information already available, and analyse these to make a critical evaluation of the material a. Causal research. b. Applied Research c. Analytical Research d. Exploratory research

4- ___ is a research tecnique whose disadvantage is that the researcher would not be able to underlying motivations, beliefs, attitudes, or feelings regarding the issues of concern of the respondents A- focus group B- observation C- projective technique D- depth interview

______ is a means of displaying or graphing, in two or more dimensions, where the products, brands, or groups of products are located (relatively) in customers' minds.   a. Beta testing   b. Concept testing   c. Perceptual mapping   d. Focus grouping

Concept tests of plots using surveys, testing of marketing campaigns, sneak previews, and tracking studies are all examples of A. marketing decision theory.                 B. SWOT analyses.                  C. marketing research techniques.          D. target audience identification techniques.                                                                                             E. surveys of experts.

Which of the following is an external data source?    A. Sales data   B. Customer database   C. Competitor sales data   D. Employee performance records

USA Today uses____________ to measure consumer responses to Super Bowl ads. A. recall tests B. none of these C. attitude studies D. communication tests E. recognition tests

Which of the following is not a part of the marketing research process? Select one: a. Statistics program instruction for a company's employees b. Developing the process for data collection c. implementing and evaluating the results d. Analyzing current conditions e. Determining a solution to the problem ge Next page

Emily wants to purchase a new computer. She is unsure about what hardware and software she will need. As a result, she has begun asking for advice from friends and relatives. In addition, she has talked to several computer salespeople and has looked at some websites. Emily is engaging in A. problem recognition.                      B. an internal search.                            C. an external search.                        D. a purchase task.                             E. the creation of an antecedent state.

1. Marketing automation is the practice of A. allowing machine learning and artificial intelligence systems to create the content of marketing communications B. systematically personalizing marketing communications across a variety of targets based on pre-set rules or actions C. outsourcing major marketing decisions and execution to agencies D. allocating marketing expenditures based on automated systems   2. A measure of the percentage of individuals who make a purchase after visiting the landing page of an online retailer A. conversion rate B. click- through rate C. impressions D. call-to-action