A company wants to launch a new product in the market and wants to conduct research to identify the target audience and their preferences. Outline the steps you would take to design a research study to gather relevant data for this purpose.

A company wants to launch a new product in the market and wants to conduct research to identify the target audience and their preferences. Outline the steps you would take to design a research study to gather relevant data for this purpose.

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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A company wants to launch a new product in the market and wants to conduct research

to identify the target audience and their preferences. Outline the steps you would take to

design a research study to gather relevant data for this purpose.

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