Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Case Study: Juicy Fruit Gum

  •  describe the current product life cycle stage of Juicy Fruit Gum and why you chose this stage.
  • How would you classify classify Juicy Fruit Gum using the four consumer product categories described in the reading? Make sure to indicate why you chose this category. 
  • What are the attributes of this brand and how do they create value for the customers? Make sure to list all attributes from the case.

 

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