Case Study: Juicy Fruit Gum  describe the current product life cycle stage of Juicy Fruit Gum and why you chose this stage. How would you classify classify Juicy Fruit Gum using the four consumer product categories described in the reading? Make sure to indicate why you chose this category.  What are the attributes of this brand and how do they create value for the customers? Make sure to list all attributes from the case.

Draw the product life cycle with all the stages in it, as well as sales and time markers.

Based on the recommendations,  The health-conscious consumers in the market who regularly consumed energy or sports beverages were prospects for Crescent. Also there was notice a second set of consumer prospect base , those who were health-conscious consumers  who consistently purchased organic and all-natural products. This segment avoided traditional energy and sports drinks due to their ingredients and perhaps because of psychographic positioning that did not resonate with their ideal and beliefs. Crescent can position itself as an organic refreshment and capitalize on the growth of the organicfood and beverage industry. In 2013, the  launch of “organic beverages” category included carbonated softdrinks, coffee, tea, fruit juice, energy drinks, milk, and soy beverages. Organic beverages claimed aprice premium over conventional beverages of the same variety. PDB can exploit Crescent’s broad appeal with positioning that focused on health, wellness, and natural ingredients. This…

Identify where each of the following products likely lie on a traditional Product Life Cycle. Justify each of your answers with the most current data and research you find on the Internet (e.g. sales, product development, competition, consumer feedback, etc.)   d) Smart Phone (iPhone, Samsung, LG, etc.)