Johnson & Johnson Acuvue contact lenses product Action Plan and Implementation Research the impacts assessment, it should reveal opportunities for improvements. Outline specific goals and targets based on your review of Acuvue contact lenses. Once you have prioritized your action ideas, flesh out your intents for each action item.  Please be specific to the product and not be broad

Identify one new-product idea you would suggestthat GoPro evaluate.

What are the Colgate's toothpaste's protection and aesthetics (which part of the product modification) within their product, and how it improves on competitive product advantage with Crest, Sensodyne, Pepsodent, and Aquafresh, and how the change works to jusify this improvement?

Case Study Link: https://apaxresearchers.com/wp-content/uploads/2020/09/The-Crescent-Pure-Case.pdf WHAT is the major problem facing the Crescent Pure in this case? e.g., The major problem (or challenge) facing Crescent Pure is the brand is targeted to an inappropriate segment. WHAT positioning should the new owners of Crescent Pure (Portland Drake Beverages) pursue? Briefly summarize your recommendations.