Sony is selling electronic products to the Lulu hyper market. The company salesperson meets the Lulu manager once in a month to explain about the new products in order to procure the orders and to supply Sony electronic products. Identify which type of selling Sony is performing. a. Selling to Institutions b. Selling to Government c. Selling to Business users d. Selling to re-sellers
Sony is selling electronic products to the Lulu hyper market. The company salesperson meets the Lulu manager once in a month to explain about the new products in order to procure the orders and to supply Sony electronic products. Identify which type of selling Sony is performing. a. Selling to Institutions b. Selling to Government c. Selling to Business users d. Selling to re-sellers
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Sony is selling electronic products to the Lulu hyper market. The company salesperson meets the Lulu manager once in a month to explain about the new products in order to procure the orders and to supply Sony electronic products. Identify which type of selling Sony is performing.
a.
Selling to Institutions
b.
Selling to Government
c.
Selling to Business users
d.
Selling to re-sellers
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