Clear my choiceinclude company activities that make the product available to target consumers.O a. Placeut ofO b. Promotionsquestionc. Product decisionsO d. PriceClear my choiceTof a channel.on 3The number of intermediary levels indicates thevet

The correct option is option a. Place.Place includes company activities that make the product…

Answered: include company activities that make…

include company activities that make the product available to target consumers. O a. Place O b. Promotions Oc. Product decisions O d. Price

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

See similar textbooks

Related questions

Q: You are a sales representative for your company. Write a letter in block format to XYZ of ABC…

A: Manav Industries 155 –YA Industrial Area Delhi City January 31, 2018 Mr. XYZ The Manager ABC…

Q: Indicate the type of sales promotion that a producer might use in each of the following situations…

A: Sales promotion is a type of promotion used by the company to sell its products/services.It is one…

Q: Which of the following is not the function of Marketing? O a. Product Promotion O b. Production c.…

A: Marketing: It is related to the exchange of goods and services. Through its medium, the goods and…

Q: The direct flow of goods and services from the producer to customer is-- a. Marketing Ob. Selling c.…

A: Disclaimer: Since you have asked multiple question, we will solve the first question for you. If you…

Q: Specialty products require a lot of advertising, personal selling, and other marketing efforts. O…

A: Specialty products are those products for which not much marketing efforts are required.

Q: Following are the advantages of personal selling, except: O a. Most practical promotional option O…

A: D) Time consuming It is a relatively expensive method of selling. There is a requirement of high…

Q: Lulu can be classified as a mass marketer because it often ignores market segment differences and…

A: Differentiated marketing refers to a type of marketing in which a marketer uses different marketing…

Q: The company has created awareness about a new product and now needs to move potential buyers to the…

A: To move the potential buyers to the interest stage, the marketer should increase the distribution of…

Q: Which one of the following options is the most effective promotional tool in making buyers…

A: Promotional tool: Promotion is the perspective of marketing that includes the performance of the…

Q: T F Operational plans aimed at increasing saleswould include specific advertising activities.

A: Operational planning aimed to increases sales is referred to as aggregate planning. It includes…

Q: As a marketing consultant, you need to help a company of your choice from any industry you decide;…

A: A) Fashion industry IMC tools: Advertising, web marketing, public relations, direct marketing, and…

Q: According to the present study OOH is an old type of advertising format and is considered a…

A: Advertising is the process to communicate the marketing information to the customer for achieving…

Q: For a market-oriented organization, what is the primary tool used to achieve its goals? O a.…

A: There are many offerings of products and services by organizations in a business environment. The…

Q: The process of identifying the specific market segments to which the product or service will appeal…

A: They consider future income (is there room for a bigger profit margin?) and also the market…

Q: Directions: Inside the box are the answer of the following statements below the box. Pick it out and…

A: Since you have asked multiple questions, we will solve the first question for you. If you want any…

Q: What is the difference between "goals" and "objectives" in the retail industry? Goals are the…

A: Marketing strategy is described as the overall strategy of a business in reaching the potential…

Q: Which of the following activities are involved in consumer-oriented sales promotions? O refunds and…

A: Sales promotion are generally done for a temporary time period with an objective of inducing sales…

Q: Retail stores often use in-store shelf-tags that alert shoppers to price savings by posting a…

A: Retail stores are generally cluttered with different types of products under one roof. Packaging,…

Q: Lilly operates a small fashion boutique. She faces many promotional and advertising decisions on a…

A: Strategy: Strategy is defined as it is a sequence plan of action which help to…

Q: 1 Identify and briefly describe the four promotional methods an organization can use in its…

A: “As you have asked for multiple question in a single time, we will be solving the first question for…

Q: What stage of marketing raised the slogan 'Selling everything that is produced? a) Sales.…

A: The slogan is prepared by each company and for each stage so that the company can make the employees…

Q: Coupons, contests and demonstrations are examples of Select one: O a. Advertising O b. Sales…

A: Sales Promotion Tools and Techniques – 12 Commonly Used Tools: Coupons, Free Samples, Price-Off…

Q: O They spend more in advertising O They are all consumer packagec O They have all received a great…

A: Ford motor, coca cola,Nike and mc Donald's have one common thing is They have all received a great…

Q: (a) Outline the selling approach to marketing. (b) Clarify why a manager would establish market…

A: Selling approach is one of the common approach to marketing. The other approaches are production…

Q: A company with a strong brand name and recognition decides to enter a new product category. There…

A: Every business organization operating the market has a vision of expanding its business. Once the…

Q: Chip-N-Dough Cookie Company will let you select cookies and put a photo of yourself on the tin. This…

A: Option A. mass customization is the correct option.

Q: Choose two companies, one a consumer products company and the other an on-line retailer. Conduct…

A: The consumer goods sector is a category of stocks and companies that relate to items that are…

Q: is often considered to -- be the final part of the marketing mix and it requires careful business…

A: First, let us understand the meaning of Marketing Mix. Marketing Mix is a comprehensive marketing…

Q: It is based on the premise that consumers know the competing brands and therefore no promotion…

A: The evolution of marketing starts from the industrial revolution where each stage is production,…

Q: Explain how the promotional tools used by an airline would differ if the target audience were (a)…

A: So we can say that when the promotional tools for the consumers who travel for pleasure would be…

Q: 1. All of these are common misconceptions about what marketing is EXCEPT: a. it does not involve…

A: Marketing is a set of processes through which an organisation is able to sasfy the consumer needs by…

Q: The reason that MICRO-marketing costs too much in many firms is that: the marketing concept has not…

A: Micro marketing is a marketing strategy in which a company targets a specific set of audience within…

Q: Assume you sell plumbing supplies via a distributor that sells to retailers: What can you, as…

A: Disclaimer: Since you have asked multiple question, so we will solve the first question for you. If…

Q: Rogain was the first branded prescription drug to be directly targeted to males with early signs of…

A: A promotional program can be defined as a program which is designed or prepared to promote the…

Q: 1) Which of the following is most essential to any definition of marketing? A) demand management B)…

A: 1) Which of the following is most essential to any definition of marketing? Marketing - The activity…

Q: Ms. Aisha is a loyal customer of Vaseline Care Product located in Sohart, she like the product…

A: Happy, engaged customers are the most effective tool for marketing your business. People get excited…

Q: present to the execut committee. Find the guideline questions below a) Make a recommendation of what…

A: Marketing is an activity which the firm takes up to make customers. Here the customer is induced…

Q: Which one of the following statement is correct? A. Marketing includes selling B. Marketing not…

A: A business is formed when group of people come together to achieve certain goal. It can be to earn…

Q: What is selling? a. Same as marketing b. Part of marketing c. More than a marketing d. Different…

A: The 3 most core functions of any business are: Production Finance Marketing Production takes care…

Concept explainers

Market Research Methodology

Market research refers to employing strategies, collecting data, and studying the target audience of a product by an organization. Businesses analyze customer data to figure out consumer trends, improve product design, improve user experience, develop customer-centric marketing campaigns, generate high-quality leads, and boost conversion rates. Phone surveys, test marketing strategies, and focus groups can be used for marketing research.

Question

Expert Solution

This question has been solved!

Explore an expertly crafted, step-by-step solution for a thorough understanding of key concepts.

SEE SOLUTION Check out a sample Q&A here

Step 1

VIEW

Step 2

VIEW

Step by step

Solved in 2 steps

SEE SOLUTION Check out a sample Q&A here

Knowledge Booster

Learn more about

Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.

Similar questions

(1) If most coupons are never used, why docompanies keep distributing so many? (2) Ifwholesalers and retailers can make money selling amanufacturer’s product, why would the manufacturerneed to offer incentives such as sales contests?
What factors are important in determining whethera manufacturer should choose a direct or indirectchannel? Why do some firms use hybrid marketingsystems?
Qno2 A ‘pull’ promotion strategy indirectly affects channel members whereas a ‘push’ strategy directly affects them. Discuss ?
REI Adventure trips range from a women's kayaking weekend in the San Juan Islands to a five-day family adventure in Olympic National Park. REI Adventure is using a(n). target marketing strategy. multisegment undifferentiated niche
. The consumer faces the problems of both what tobuy and where to buy it. How do these two types ofdecisions differ?
Create graduation gift, anniversary gift, and self-useads for the following. Explain the differences acrossthe ads:a. Trip abroadb. Gourmet coffee makerc. Magazine subscriptiond. Set of dishese. Blenderf. Watch
Describe a promotion strategy of this service by providing the distribution objective and strategy ( make sure to mention if it will be intensive, exclusive or selective strategy for your service and why you choose this strategy. Information about the services: this is a mobil truck which services is to assist people with disabilities o any situation that limited then to go to the salon an get nials done.
Whal are different types of branded content? Howdo marketers use branded entertainment and sup· port media. such as directories, out-of-home me·dia, and place-based media, to communicate withconsumers?
Please solve fast this question Hush Puppies Foot wear Shoes Brand 1. Indoor Advertising Posters Standee Danglers/Buntings 2. Outdoor advertsiisng Flyers Pole Hoarding 3. Magazine Ad 4. Facebook Ad 5. Insta Ad
To design effective marketing programs by devising appropriate recommendations for pricing, promotion, place, and services products (4 Ps). for grab company
Need the correct answer to this practice question I found online please What is marketing mix? It is a way of describing how consumers are exposed to a mixture of brands. It is a method of combining multiple tangible products from one brand into a single campaign. It is a marketing technique, which combines diverse advertising channels in one campaign. It describes actions a consumer goes through before a business considers them a lead.
what are the importance of the following: 1. Product2. Price3. Place4. Promotion