Select any one popular TV advertisement for any product/service that you find ethically wrong/inappropriate/ offensive. Using any one ethical decision-making model (three models covered in class during session1, chapter 2, or any other model) analyze and explain the ethical issues involved and why they are wrong /inappropriate /offensive, from the perspective of any three relevant stakeholders eg consumers, company/brand, section of society involved or targeted eg women, children, etc.

Select any one popular TV advertisement for any product/service that you find ethically wrong/inappropriate/ offensive. Using any one ethical decision-making model (three models covered in class during session1, chapter 2, or any other model) analyze and explain the ethical issues involved and why they are wrong /inappropriate /offensive, from the perspective of any three relevant stakeholders eg consumers, company/brand, section of society involved or targeted eg women, children, etc.

Contemporary Marketing

18th Edition

ISBN:9780357033777

Author:Louis E. Boone, David L. Kurtz

Publisher:Louis E. Boone, David L. Kurtz

Chapter3: The Marketing Environment, Ethics, And Social Responsibility

Section3.8: Ethical Issues In Marketing

Problem 1LO

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