Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Mercy's corporate data model benefits? Is Mercy's entrance into big data making a well-designed model that specifies the company's data needs and goals more or less important?
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- understanding usefulness of “data-driven decision making”. Now consider this from a “business partner” perspective. How could data and metrics help strengthen relationships with their business partners? In other words, what value would this add to the business?arrow_forwardTo put it another way, what exactly is "Big Data?" What are the most significant benefits that firms may get from using big data?arrow_forwardwhat would be the best surveys for a dying restaurant business owner to forecast better business sales and what kind of surveys should the restaurant owner make to attract more customers to their restaurant?arrow_forward
- Could you please explain the possible advantages of a corporate data model for Mercy? How essential do you think it is for Mercy to have a well-designed model that specifies the organization's data needs and goals, now that it has begun to dabble with big data?arrow_forwardThe more evidence that can support an accurate, the better the decision-making that can be made to ensure growth and company objectives. Could "analysis paralysis" take over and thereby prevent the use of multiple tools?arrow_forwardEvaluate and discuss the required levels Businesses/Organizations traverse in order to achieve analytics maturity, which are the following. Level 1: Basic- siloed, ad-hoc, conflict Level 2: Oppurtunistic- departments pursue independently, culture creates barriers, lacking leadership. Level 3: Systematic- centralized shared analytics resources, analytics standards and supporting technology, structured repeatable processes Level 4: Differentiating- constistently leveraging data, clear leadership and champions, frequent data driven decisions Level 5: Transformational- Data built into processes, all decisions are data driven Utilizing additional research, as a Digital Marketing Strategist for Google, explain how you will demonstrate to the Chief Executive Officer (CEO) the significant role you will play in the development of Analytics Maturity for your firm. Please be mindful to include relevant Digital Marketing Analytics concepts learned in the Chapter in addressing your claims.arrow_forward
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