2 Economicsa. Salmah is a franchisor for a food chain cafe,namely "Donut Gebu”. She has just become afranchisor after 5 years in business. As a newcomerin a franchise business, Salmah need to promoteand market her business aggressively so that Shecan recruit a new franchisee. Identify SIX (6)marketing strategies that Salmah should beadopted to ensure continuity and growth of thebusiness.

A franchise is a permit that lets the franchisee acquire the business knowledge, processes,…

Answered: Salmah is a franchisor for a food chain…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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4. Discuss the importance of a market pian and say how it would be effective in your start-up business.
Compared to Europe and North America, which one is the best to expand the business for halal food products? Do a recomendation & conclusion.
9) Define entrepreneurs and intrapreneurs, and discuss the relationship between them. What makes them different?
Please provide a brief explanation. Thank you. Define cause marketing in the context of a nonprofit organization’s earned income strategy.What are advantages and disadvantages of this earned income strategy? also provide examples.
What business potential is for A small size Company, engaged in Halal Food Products, if it is interested to expand its business to Europe and North America.
Ethical Considerations. You’re thinking about startingyour own chain of upscale, drive-through espresso stands.You have several ideal sites in mind, and you’ve analyzedthe industry and all the important statistics. You havefinancial backing, and you really understand the coffeemarket. In fact, you’ve been a regular at a competitor’soperation for more than a month. The owner thinks you’re hisbest customer, but you’re not there because you love theespresso. No, you’re actually spying. You’re learningeverything you can about the competition so you canoutsmart them. Is this behavior ethical? Explain your answer.
Subject; Entreprenurship Need unique and different business idea model as your own or as it is but you should be able to explain and proof the viability of the business idea in Pakistan.
What does your business do, and how does it satisfycustomers’ needs?
Choose the CORRECT guidelines in entrepreneurship according to Islamic perspective.Pilih garis panduan yang BETUL dalam keusahawanan mengikut perspektif Islam.i. Doing what he was told/ Melakukan apa yang disuruhii. Avoiding whatever prohibited /Menjauhi apa yang dilarangiii. Planning and business strategy/ Perancangan dan strategi perniagaaniv. Understand the tenets of business/Mengetahui hukum-hakam perniagaan Select one:A.iii and iv/ iii dan iv B.All of the above/ Semua di atas C.ii and iv /ii dan iv D.i, ii and iii / i, ii dan iii
“If you build it, they will come.” (Source: https://articles.bplans.com/target-marketing/) That’s what the author believed when he was first starting out. He assumed that if he opened a business, customers would just show and no major marketing effort required. Other entrepreneurs take the complete opposite approach and treat marketing as if it’s the 1916 Battle of the Somme wherein they throw all of their resources in the general direction of their intended audience and hope something hits its mark. The “if you build it they will come” approach is pretty risky. Just because it worked in Field of Dreams doesn’t mean there’s any reason at all to think that your ideal customers, the ones who both need your product or service and will pay for it are just going to magically find you and start showing up in droves with their dollars. There is a greater chance that Kevin Costner will show up at your door in a baseball uniform later today. Target marketing is researching and understanding…
1.What is small business marketing?
Ethical Considerations. You’re thinking about startingyour own chain of upscale, drive-through espressostands. You have several ideal sites in mind, and you’veanalyzed the industry and all the important statistics. Youhave financial backing, and you really understand thecoffee market. In fact, you’ve become a regular at acompetitor’s operation for over a month. The ownerthinks you’re his best customer. But you’re not therebecause you love the espresso. No, you’re actually spying.You’re learning everything you can about the competition so you can outsmart them. Is this behavior ethical?Explain your answer.

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