Sales Strategies' that salespeople could employ. 15 (b) A man enters the showroom to buy his wife a car for her 50th birthday. Identify at least three verbal and non-verbal buying signals that salespeople should be aware of when making a car purchase.
1. You work for a luxury car dealership with multiple showrooms as a sales trainer. You're training a group of new showroom salespeople, and you've devised the following scenarios for them to consider.
(a) A young couple with a small child has just entered the store searching for a new vehicle. Give three examples of 'Sales Strategies' that salespeople could employ. 15
(b) A man enters the showroom to buy his wife a car for her 50th birthday. Identify at least three verbal and non-verbal buying signals that salespeople should be aware of when making a car purchase.
[Note: Verbal buying signals indicate the prospect has made an emotional shift and has already imagined owning, using, or operating the service or product you are selling. AND nonverbal buying signals include smiling, changes in posture, and rubbing chins or noses, which indicates rational thinking]
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