sales manager of STC Telecommunication Company, conducts interviews of the sales representatives. During the interview, these questions were asked from the sales representatives which are related to the performance of their job: the percentage of the time spent in making presentations to new potential customers, telephone conversation with current customers, time spent working on the computer, and engaging in on- the job activities. What potential sources of error might be associated with the manager’s line of questioning specifically on the different tasks performed by the sales representatives

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter1: An Overview Of Strategic Marketing
Section1.2: Dollar Shave Club: The Company For Men
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The sales manager of STC Telecommunication Company, conducts interviews of the sales representatives. During the interview, these questions were asked from the sales representatives which are related to the performance of their job: the percentage of the time spent in making presentations to new potential customers, telephone conversation with current customers, time spent working on the computer, and engaging in on- the job activities.

What potential sources of error might be associated with the manager’s line of questioning specifically on the different tasks performed by the sales representatives?

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