Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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One way to analyze the cultural differences among countries is to conduct a Hofstede analysis. Visit www.geert-hofstede.com/ to learn what this analysis involves. Develop a presentation explaining how three countries of your choice differ from the United States.
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- what is the comparison between Trinidad & Tobago, China and Canada on the 6 dimention model?arrow_forwardYou will choose a known Caribbean Company in the manufacturing is mount pure water (s) with information available on the internet, that does not currently operate outside the region. You will conduct a comprehensive study of the international business environment, that is, the geography, culture, government, history, economics, and politics of a new country, outside of the region, from which you believe the company and its product (s) could operate profitably. Propose a strategy for internationalization. Looking particularly at entry strategies that could be utilized as discussed in the course. You will need to keep in mind the domestic realities of the company and its product (s) by conducting a situation analysis to start. You are also required to suggest an international strategy after an analysis of all strategies discussed in the course. There must be at least 12 sources. This must include at least 8 scholarly peer reviewed journal sources which can be found via UWILinc or Google…arrow_forwardNeed a self explanatory solution on the various benefits and challenges that an expat would face while working in Germany.arrow_forward
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