This is all one question:   The following set of questions were developed to administer to the customers of a food catering business. Put yourself in the position of a customer who has ordered food from this catering business at least one time in the past. You have just received this survey in an e‐mail from the catering company. The e‐mail contains a link that takes you to a Web‐based survey process (such as Google Forms or SurveyMonkey). As you read each question, evaluate it carefully. Is it easy to answer? Do understand how to answer? Is there any confusion in your mind about what response is expected? Do you think your answer will be meaningful and useful to the system development team?   What is your company's name? On a scale from 1 to 10, how easy do you find the ordering process? 0‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐10   How long does it take to place a catering request? In your opinion, what is the biggest problem with the current system of placing a catering order? How do you feel the process could be simplified? What features would you like to see in the new system? Do you value convenience and speed or accuracy and a detailed description when placing an order? How often do you use our catering services? On a scale from 1 to 10, how often are you satisfied with the delivered products? 0‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐10   On a scale from 1 to 10, how likely are you to choose our catering again? 0‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐10

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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This is all one question:

 

The following set of questions were developed to administer to the customers of a food catering business. Put yourself in the position of a customer who has ordered food from this catering business at least one time in the past. You have just received this survey in an e‐mail from the catering company. The e‐mail contains a link that takes you to a Web‐based survey process (such as Google Forms or SurveyMonkey).

As you read each question, evaluate it carefully. Is it easy to answer? Do understand how to answer? Is there any confusion in your mind about what response is expected? Do you think your answer will be meaningful and useful to the system development team?

 

What is your company's name?

On a scale from 1 to 10, how easy do you find the ordering process?

0‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐10

 

How long does it take to place a catering request?

In your opinion, what is the biggest problem with the current system of placing a catering order?

How do you feel the process could be simplified?

What features would you like to see in the new system?

Do you value convenience and speed or accuracy and a detailed description when placing an order?

How often do you use our catering services?

On a scale from 1 to 10, how often are you satisfied with the delivered products?

0‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐10

 

On a scale from 1 to 10, how likely are you to choose our catering again?

0‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐10

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