Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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- Please do not give solution in image formate thanku. Among the attributes of emotional content that contribute to inspirational intensity and brand distinction are: Group of answer choices Moral elevation Imparted wisdom Negative valence emotions Empathy Tributesarrow_forwardChapter 8 discusses exposure, in terms of selectiveexposure and voluntary exposure. What type of exposure do you think most consumers who viewed thetwo ads discussed in this case experienced? Explainyour reasoningarrow_forwardwrite 2 paragraphs why mcdonald’s is better wendy’sarrow_forward
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