Read up on the following businesses, identify ONE (1) strategy that the business has used over its ears of its establishment and elaborate on how the strategy was used a) Bajaj Auto b) Facebook c) Sunway Medical Centre d) Falaknuma Palace Hotel c) Malaysia Airports Berhad (MAB) f) GlaxoSmithKline (GSK) Example : Facebook used horizontal integration strategy. In 2012 Facebook acquired social media platform to share photos, Instagram, which was at the time a start-up business with only 13 employees Identification of strategy used by the business Explanation of what has been done by the business which reflect the strategy and when was it done

Read up on the following businesses, identify ONE (1) strategy that the business has used over its ears of its establishment and elaborate on how the strategy was used a) Bajaj Auto b) Facebook c) Sunway Medical Centre d) Falaknuma Palace Hotel c) Malaysia Airports Berhad (MAB) f) GlaxoSmithKline (GSK) Example : Facebook used horizontal integration strategy. In 2012 Facebook acquired social media platform to share photos, Instagram, which was at the time a start-up business with only 13 employees Identification of strategy used by the business Explanation of what has been done by the business which reflect the strategy and when was it done

MARKETING 2018

19th Edition

ISBN:9780357033753

Author:Pride

Publisher:Pride

Chapter16: Integrated Marketing Communications

Section16.2: Because You’re Worth It: Imc At L’oréal

Problem 3C

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