Physical retailers were pushed out by e-commerce players include Amazon, AliExpress, and Lazada, which all reported significant increases in platform and user growth in 2021. (a) Discuss the target customer and the value proposition of any three selected e-commerce players. (b) Explain what is competitive frame of reference and the steps. Design the competitive frame of reference for the selected three e-commerce players in question (a). Justify the frame. (c) Justify either the e-commerce players in question (a) refer as Points-of- Difference or Points-of-Parity
Physical retailers were pushed out by e-commerce players include Amazon, AliExpress, and Lazada, which all reported significant increases in platform and user growth in 2021. (a) Discuss the target customer and the value proposition of any three selected e-commerce players. (b) Explain what is competitive frame of reference and the steps. Design the competitive frame of reference for the selected three e-commerce players in question (a). Justify the frame. (c) Justify either the e-commerce players in question (a) refer as Points-of- Difference or Points-of-Parity
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Physical retailers were pushed out by e-commerce players include Amazon, AliExpress, and Lazada, which all reported significant increases in platform and user growth in 2021. (a) Discuss the target customer and the value proposition of any three selected e-commerce players.
(b) Explain what is competitive frame of reference and the steps. Design the competitive frame of reference for the selected three e-commerce players in question (a). Justify the frame.
(c) Justify either the e-commerce players in question (a) refer as Points-of- Difference or Points-of-Parity.
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